Butter Hero

Humanaut reached out to us to create and execute a 24/7 live stream of famed food sculptors Jim Victor and Marie Pelton sculpting 5 butter busts that the public could vote on. Coinciding with the “War on Butter campaign” Organic Valleys livestream created a meditative archive of this process engaging viewers and butter enthusiasts across America. We also created a mini documentary on the sculptors themselves and additional web content for campaign support.


Creative Director: David Littlejohn
Director / DOP : Joe Maggiolo
Director / Editor: Josh Camerote
Producer: Tommy Wilson

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  • Client

    Organic Valley

  • Agency


  • Platform

    Social & Broadcast